Colgate Total Active Prevention Original Toothpaste 75ml
£2.50
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Product Description
The Colgate Total Active Prevention Original Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks
Caring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems.
Beyond teeth cleaning, the powerful, patented², preventative technology in Colgate's Total Active Prevention Original Toothpaste helps with 8 oral health problems:
1. Gum problems
2. Plaque
3. Tartar
4. Sensitivity
5. Enamel erosion
6. Surface stains
7. Bad breath
8. Cavities
By using Colgate Total Active Prevention Original Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁵, so you can be confident your smile is protected and taken care of.
*Plaque reduction before problems occur; helps protect enamel against acid erosion.
¹With 2x daily brushing after 4 weeks continued use.
²US patented.
³Bacterial plaque reduction, with 3 months continued use.
⁴Vs. non-antibacterial fluoride toothpaste.
⁵Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
Fights the root causes* of many oral health problems³ before they begin, 24 hour antibacterial¹ protection, Powerful, patented², preventative technology, Clinically proven, Helps with 8 common oral health problems
Always check packaging for the most up-to-date information
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FAQs
No, Colgate is not certified cruelty-free. While Colgate-Palmolive declared a voluntary moratorium on animal testing for adult personal care products in 1999, the company still allows testing where required by law in certain markets like China. PETA lists them as 'Working for Regulatory Change' as they actively develop alternative testing methods, but they don't meet full cruelty-free criteria.
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