We Love Cake Products

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About We Love Cake

We Love Cake is the UK's pioneering free-from bakery brand, founded in 2002 after their owner spent a week living as a coeliac and was disappointed by the boring, bland options available. This frustration sparked the creation of the first ever dedicated gluten, wheat, and milk free bakery in the UK. The bakery sits on the edge of the Lake District and is owned by the Bell family, who have been baking in the area since 1946. Today, over 110 expert bakery staff prepare small batch cakes every day in their dedicated allergen-controlled facility, ensuring complete separation from gluten, wheat, and milk. All We Love Cake products are registered with Coeliac UK and certified suitable for those with coeliac disease. Every item is individually wrapped for allergen control, giving consumers confidence in product safety. Many recipes are also adapted to be vegan where there is no compromise on taste. The range includes indulgent favourites such as Chocolate Orange Slices, Raspberry Ripple Slices, Sticky Toffee Slices, Chocolate Brownies with pecan pieces, fruit cakes with marzipan and icing, and the new Carrot Cake Slices featuring dairy-free frosting. These prove that free-from baking can be just as delicious as traditional alternatives. We Love Cake products are stocked in the Free From sections at Tesco, Sainsbury's, and other major UK supermarkets, typically priced £1.94-2.45 per multi-pack. The brand is experiencing strong 15% year-on-year growth, driven by refreshed branding and increased distribution. For coeliacs, those with dairy intolerance, or anyone seeking genuinely tasty free-from treats, We Love Cake represents the gold standard in UK allergen-free baking with products that don't compromise on flavour or texture.

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Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.

Our users save up to 30% on their total grocery bill. For a typical £100 weekly shop, that's up to £30 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, Asda, Sainsburys, Morrisons, Iceland, and Ocado. We're constantly adding new stores and will notify you when more become available. Note: Grocefully is an independent service and is not affiliated with, endorsed by, or a partner of any of these supermarkets.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.

Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.

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