About Thats Nuts
That's Nuts is PepsiCo's innovative range of crisp-flavoured coated peanuts, bringing the iconic tastes of Britain's favourite snack brands to the nuts category. Launched in July 2024, this new product line represents PepsiCo's bold move to revitalise a category they believe has been perceived as bland and boring by mainstream consumers. The range takes high-quality peanuts and coats them with flavourings inspired by some of the most popular snacks in the UK. Flavours include Walkers Salt & Vinegar and Smoky Bacon, Doritos Chilli Heatwave and Flamin' Hot, Wotsits Really Cheesy, and Walkers Max Paprika. This approach leverages the strong brand recognition of PepsiCo's established crisp portfolio to attract consumers who might not typically reach for traditional nuts. PepsiCo's market research indicates significant growth potential, with flavoured nuts predicted to be worth over £200 million in retail by 2030. By combining the familiar flavours consumers already love with the protein and nutritional profile of peanuts, That's Nuts targets a gap in the market for more exciting, flavourful nut-based snacks that appeal to a broader demographic. Available across grocery stores, convenience retailers, wholesalers and discounters, That's Nuts comes in 160g sharing packs and 40g single-serve formats. The range represents PepsiCo's continued innovation in the snacking space, applying their flavour expertise from decades of crisp development to create a new category-spanning snack experience.

















