About Lamaze
Lamaze is a leading baby developmental toy brand owned by TOMY, creating colourful sensory toys designed to stimulate early learning from birth. Famous products include Freddie the Firefly (the iconic crinkly, multi-textured buggy toy), the Musical Inchworm, and Captain Calamari. Each toy features contrasting colours, varied textures, crinkle sounds, and squeakers to engage developing senses and support key milestones. Originally associated with the Lamaze International childbirth education programme, the toy range reflects their commitment to supporting early childhood development. Lamaze toys attach easily to buggies, car seats, and highchairs, making them essential companions for on-the-go families.








