About Keel Toys
Keel Toys is one of the UK's most beloved soft toy brands, established in 1947 and still family-run after more than 75 years. Now a third-generation business run by brothers John, Richard, James, and David, Keel Toys has become one of the largest creators of teddy bears and soft toys in Britain. The brand is known for high-quality design and manufacturing, with a British-based design department creating wonderfully crafted plush toy products. Their ever-evolving range includes cuddly companions for every occasion, from playful characters like Bobballs, Café Cute, and scented Bakery plushies to seasonal Christmas collections. Keel Toys is committed to sustainability through their innovative Keeleco range, where each soft toy is crafted from 100% recycled polyester derived from plastic waste. By the end of 2024, the Keeleco range had recycled over half a billion plastic bottles. The eyes are embroidered rather than plastic, making them safer for young children. At Grocefully, you can compare prices on Keel Toys products including Christmas plush toys and animal soft toys across UK retailers to find the best deals on these quality British cuddly toys.


