About Hi Chew
HI-CHEW is Japan's iconic chewy fruit candy made by Morinaga & Company, Japan's first modern confectionery company. The concept was born from founder Taichiro Morinaga's ingenious solution to Japanese cultural etiquette - creating a gum-like candy you could swallow rather than remove from your mouth. After decades of development, HI-CHEW launched in 1975 and has since developed over 170 flavours worldwide. Each chewy square is packed with real fruit flavour, delivering an intense taste experience with a unique texture between chewing gum and fruity candy like Starburst. HI-CHEW has become so trusted that it's officially approved as astronaut food by JAXA, the Japan Aerospace Exploration Agency. The candy is gluten-free and available globally including the UK. Popular flavours include Strawberry, Grape, Green Apple, Mango and seasonal varieties. Compare HI-CHEW prices at Grocefully to find the best UK supermarket deals on Japan's favourite chewy candy.











