About Fish
Fish Soho is a leading British men's hairstyling brand born from the famous Fish Hairshop in Soho, London. Founded in 1987, the brand boasts over 35 years of British hairstyling heritage, establishing themselves as men's and boys' hair experts with products designed and manufactured in the UK that deliver salon-quality results. The brand's signature Fishfibre range has become a staple for men seeking professional styling at home. Developed by the styling experts at the iconic Fish Salon in Soho, Fishfibre occupies a unique position in the market—"not quite a wax and not quite a cream"—offering a pliable, non-sticky formula perfect for short to mid-length hair. The Platinum Fishfibre Pliable Fibre delivers firm hold with a super matt finish, creating natural and defined styles without the heaviness or stickiness of traditional styling products. Fish offers three distinct product collections to suit different hair types and styling needs. The Original collection features classic styling essentials—"all a man needs to style his way through life"—from slick, smooth looks to the messy "just got out of bed" aesthetic. The Super Hold range delivers tough-performing products for styles that need to last all day, while the Volume collection was specifically developed for fine hair, adding body and texture without weighing hair down. Beyond Fishfibre, the range includes Fishshape Texturising Cream, providing versatile styling for men who want manageable, natural-looking hair. Available at Boots, Tesco, and other UK retailers, Fish continues to bring Soho salon expertise to British bathrooms, making professional-quality men's styling accessible and affordable.

