About Dirt Devil
Dirt Devil is an iconic vacuum cleaner brand with roots dating back to 1905 when the Royal Appliance Manufacturing Company was founded in Cleveland, Ohio. The Dirt Devil brand specifically launched in 1984 with the revolutionary Hand Vac, designed as an affordable, mass-market alternative that could compete with the Black & Decker DustBuster while delivering powerful cleaning performance. The Dirt Devil Hand Vac became a phenomenal success, growing to become the largest-selling hand-held corded vacuum cleaner in the United States with over 23 million units sold. The product's popularity was so significant that "Dirt Devil" gradually became the company's primary brand, eventually phasing out the original Royal name as the Hand Vac overtook all other products in sales. Today, Dirt Devil is part of TTI Floor Care North America, a division of Hong Kong-based Techtronic Industries that also owns Hoover, Oreck, and Vax. The brand has expanded beyond its signature hand vacs to include upright vacuums, stick vacuums, canister vacuums, and carpet shampooers—all maintaining the brand's commitment to effective cleaning at accessible prices. Available at UK supermarkets and electrical retailers, Dirt Devil offers reliable vacuum solutions for everyday cleaning needs. Grocefully helps you compare Dirt Devil prices across UK stores to find the best deals on these trusted cleaning appliances.
