About Cellarvino
CellarVino is one of the UK's largest independent wine distributors, operating as a family-run wholesale wine importer, distributor and brand management company since opening its doors in 2000. Founded by Amrik Binning in 1999 as a composite wholesaler serving local independent drinks trade in Luton, the company quickly identified growth potential in the UK wine sector and set about developing a distinctive portfolio of private label wines. The business expanded remarkably, achieving £4 million turnover within just two years of launch. Today, CellarVino operates as a £15 million turnover enterprise, serving the independent sector with a portfolio of unique, in-demand wines. What sets them apart is their independence - with no profit-hungry shareholders or financial commitments to banks, the company is driven by enthusiasm for the wine trade and two decades of UK drinks market experience. CellarVino's deep understanding of all sectors of the UK wine trade enables them to create brands specifically designed for each market. Owning their own brands provides control over routes to market, ensuring on-trade exclusive wines remain unavailable in supermarkets where appropriate. Their portfolio includes Versare (affordable Italian luxury), Pacific Heights from California, and Auction House from Australia, alongside carefully selected partner wines like Dr. Zenzen Dornfelder from Germany. The range extends to premium organic options including Quinta de San Sebastiano Rare Organic Reserva, reflecting growing consumer demand for sustainable wine choices. CellarVino has won various awards for both design and wine quality over the years, validating their commitment to sourcing exceptional wines at competitive prices. Available at Tesco and through independent retailers, CellarVino brings professional wine trade expertise to everyday consumers.
